DDA’s smart move! Partnered with real estate experts for a sales surge and a successful boost in the market.
Delhi Development Authority (DDA) has teamed up with a real estate consultant to revamp its sales approach, aiming to address a surplus of approximately 40,000 unsold flats. This unique partnership is set to provide fresh insights and strategies to boost sales and maximise profits.
The real estate consultant was selected through a competitive bidding process. The consultant will thoroughly analyse market demand and supply, considering various influencing factors. The study aims to frame a strategy to optimise the sales process, particularly focusing on dynamic pricing based on preferred locations. The study’s results will shape the 2023 housing scheme, featuring the sale of 23,000 newly-constructed flats and influence DDA’s overall sales approach. The proposed changes will be presented during an upcoming authority meeting, where the final decisions will be made.
DDA’s efforts to enhance sales are not limited to partnerships alone. The authority thoroughly promotes its unsold and new inventories through massive advertising campaigns. This modern approach shows DDA’s commitment towards planning techniques.
While the housing scheme’s launch was initially fixed for May, pending approval in the authority meeting caused a slight delay. Meanwhile, DDA has started allotting the remaining 5,500 unsold inventories from its Phase IV housing scheme.
The phased approach of introducing new flats aligns with DDA’s market-responsive strategy. Final rates for the apartments will be determined post-approval by the authority, ensuring fairness in the allotment process, which will be carried out via computerised draws.
DDA has also undertaken various measures to improve the appeal of its properties. These efforts include enhancing transport infrastructure, constructing Urban Extension Road-II, and offering concessions to buyers. The combined impact of these initiatives is expected to result positively in prospective buyers, ultimately driving sales.
With this innovative partnership and modern approach, DDA is working hard to transform its sales landscape, fostering increased demand and ensuring a brighter future for housing in Delhi.